Two decades later, Salesforce applications are now deployed across a range of industries and verticals, from small startups to huge corporations including GE, Vodafone, Coca Cola, and Air Asia. Until then, most companies chose to create in-house CRM products that were expensive and took years to complete. Salesforce pioneered the concept of software-as-a-service (SaaS) when, in 1999, they began offering CRM solutions in the cloud. Some of its most well-known capabilities include storing and managing customer accounts, marketing data analysis, and business intelligence. Salesforce offers a wide range of applications for managing businesses processes including sales, customer service, marketing, and ecommerce. Salesforce is the leading cloud-based customer relationship management (CRM) platform in the world, and one that boasts 19.6% share of the market. Download The Definitive Guide to Data Integration now.
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